Re-imagining Interior Design with AR/VR: ITC’s Digital Leap

Re-imagining Interior Design with AR/VR: ITC's Digital Leap

Delivering Precision Interiors for an IT Giant Through Next-Gen Visualization.

A futuristic collaboration where immersive technology meets precision—delivering interactive interior experiences, real-time design validation, and flawless execution for ITC’s landmark IT Building project.

May 15, 2025 6 mins read

AR/VR integration via Revit enabled precise element placement and immersive design visualisation.
A 10+ year relationship strengthened through Meta VR glass implementation and BIM-centric delivery
AR/VR enabled early clash detection, precise coordination, and faster design approvals.

In today’s rapidly evolving design and construction landscape, immersive technology is redefining how vision meets execution. For ITC’s landmark IT Building project in Rajarhat, Kolkata, the journey toward a digital-first interior experience took a bold step forward—powered by AR/VR innovation and executed by TRISITA Engineering LLP. This visionary collaboration brought to life a futuristic approach to interiors, where stakeholders didn’t just review blueprints—they walked through their future workspace before a single tile was laid.

The Challenge: Interior Execution for a Pre-Constructed IT Building

When ITC turned to TRISITA Engineering for a high-stakes interior design project, the structural shell of the building was already completed. What remained was crafting the interiors with unmatched precision—every light fixture, panel, and workstation had to align with the vision and constraints of the physical space. The challenge? Achieving real-time design validation without relying on static plans or guesswork.

The Innovation: Building with Vision — AR & VR in Action

To address the challenges of precision and coordination, the team utilized Augmented Reality (AR) and Virtual Reality (VR). This technology gave the ITC team exactly what they needed: clarity before construction. Using AR, they could see the exact placement of interior elements directly within the actual site environment. This helped avoid guesswork and ensured everything fit perfectly. On the other hand, VR allowed the team to walk through the space even before it was built. They could experience the colours, finishes, and layout firsthand, making design approvals much easier and faster. It wasn’t just a visual tool—it became a decision-making accelerator. And beyond just design, the VR walkthroughs helped identify clashes early on. By spotting and resolving issues before work began, saving valuable time and avoiding costly rework.

The Execution: Bridging Vision and Reality

With a foundation built on immersive technology, TRISITA established a seamless pipeline from design intent to execution. Using Meta VR glasses, ITC’s decision-makers were able to conduct live reviews within a digital twin of their workspace, experiencing the design as if it were already built. Interior elements were virtually tested in real context—eliminating the need for guesswork and enabling stakeholders to see, experience, and refine spaces with clarity. This immersive approach significantly shortened feedback loops, turning decisions that once took days into real-time approvals. The result was reduced rework, clear alignment across teams, and a tightly synchronized execution strategy.

The Result: A Digital Interior Built to Perfection

With the integration of Meta VR glasses into the planning and design process, the ITC team could step inside their new workspace even before it was built—Team members and stakeholders were able to virtually step into the newly designed workspace. This immersive, real-time visualization empowered them to explore every corner, assess every design choice, and provide immediate feedback. Every element found its exact place, and every design was validated visually and technically before execution began.

As a result, design approvals were significantly faster, and the engagement of all stakeholders—ranging from leadership to end-users—was deeper and more informed. Potential issues were identified and resolved in the virtual environment itself, which meant that execution could begin with complete confidence. The integration of AR/VR into this project wasn’t just about visual appeal—it had real, measurable impacts:

✔ Zero on-site clashes, thanks to immersive pre-validation
✔ Accelerated approvals, through virtual walkthroughs and live design iteration
✔ Seamless stakeholder engagement, involving leadership, architects, and facility managers equally
✔ On-time delivery, with fewer revisions and no design ambiguities

A Decade of Trust- A Future of Innovation

Over the past ten years, ITC and TRISITA have built more than just workspaces—they’ve built a relationship rooted in trust, performance, and a shared vision for innovation. Having collaborated for over a decade, ITC continues to place its trust with TRISITA to deliver technology-driven solutions that enhance outcomes, minimize risks, and streamline design-to-execution workflows. From optimizing project timelines to minimizing on-site risks and simplifying complex design-to-execution workflows, TRISITA has become an integral part of ITC’s digital transformation journey. For TRISITA Engineering, it marks yet another milestone in a journey driven by innovation, client commitment, and a relentless pursuit of excellence —where bold ideas meet powerful technology to shape the next generation of design and construction.

Re-imagining Interior Design with AR/VR: ITC's Digital Leap

The Innovation: Building with Vision — AR & VR in Action

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